Custom Web Development

Analysis of how all digital tools interconnect: website, CRM, ERP, marketing, analytics, and integrations. Assessing the alignment of functionality with business goals, project ROI, costs vs. returns, and the feasibility of enhancements.

Analyzing the user path from the first visit to purchase or inquiry: identifying where attention is lost and what prevents conversion. Analysis of behavioral data, funnels, CTAs, forms, shopping carts, churn points, and A/B testing.

Analysis of page structure, navigation, user flows, and visual patterns.
Consistency in identity, fonts, visual patterns, tone of voice, and overall design uniformity.

Verifying the adaptation and responsiveness of interfaces on smartphones and tablets, and evaluating their performance and usability

Verifying compliance with international WCAG standards: contrast, keyboard navigation, and content accessibility for users with disabilities

Auditing the website for compliance with search engine requirements to ensure optimal indexing for the target semantic core

Manual and automated testing to identify logical errors, flawed user scenarios, and problems in the project's business logic

Analysis of code quality, architectural decisions, and technologies used. Developing recommendations for optimization and resource cost reduction

Verifying that all modules, updates, and security measures are up-to-date. Analyzing compatibility with modern versions of PHP, Node.js, and other technologies

Using tools like Lighthouse, GTmetrix, and WebPageTest to analyze loading speed, page size, caching performance, and the optimization of images and scripts

An analysis of system performance and stability under typical and peak loads. This process determines the system's operational limits and its server hardware requirements

Auditing server configurations, hosting parameters, CDN performance, caching, and load balancing. Assessing the effectiveness of backups and infrastructure scalability

Comprehensive project security audit: SSL certificates, vulnerabilities (SQL injections, XSS, CSRF, API access, password security), and protection against spam and DDoS attacks

• Organizing and managing the entire process.
• A project manager (or producer) is assigned to lead the project from start to release.
• Planning the stages, deadlines, and budget.
• Overseeing the team's task completion.
• Handling communication with the client (reports, approvals, meetings).
• Managing changes and risks.

• Defining what needs to be done and why.
• Interviewing the client, discussing goals and objectives.
• Compiling a list of functions, sections, and features.
• Creating the initial technical specification (TS).
• Analyzing references (examples of websites the client likes).

• Understanding the audience and market.
• Studying competitors and trends.
• Target audience analysis: who will use the site, their behavioral scenarios.
• Findings on structure, design, and functionality.

• Project content, including texts, photos, videos, products, descriptions, etc.
• Gathering and structuring materials.
• Editing and adapting content for the web.
• Preparing visual content (images, icons, banners).
• Assisting with content creation if none is provided.

• The concept is formulated: goals, style, key UX/UI principles.
• What the user should feel and understand.
• What brand atmosphere is conveyed through the interface.
• What the user experience should be (convenience, speed, emotion).

• Project documentation.
• All materials describing the project's composition.
• Technical specification.
• Sitemap, page structure.
• A document with requirements for the design, functionality, API, etc.
• Phased implementation plan.

• Creating the "site skeleton" - a schematic showing the logic and layout of elements.
• Interface sketches (wireframes).
• Interactive prototypes to demonstrate user scenarios.
• Finalizing navigation and user paths.

• Developing the project's visual direction.
• Creating the primary style (colors, fonts, graphics, UI system).
• Designing key screens for approval.
• After approval, applying the style to the remaining pages.

• Preparing designs for various devices.
• Layouts for mobile, tablet, and desktop.
• Usability testing across all resolutions.
• Preparing source files for development.

• Creating the interactive "front end" of a website - what the user sees.
• Building pages based on approved mockups.
• Implementing animations and interactive elements.
• Optimizing loading speed.
• Ensuring correct display across different devices and browsers.

• Developing the internal part of the project: logic, database, and server-side.
• Configuring the CMS or framework.
• Creating an admin panel.
• Implementing all business functions (e.g., requests, shopping cart, user account).
• Working with databases and APIs.

• Implementing integrations.
• Connecting external systems and services.
• Integrating with CRM, ERP, 1C, payment systems, analytics, chats, and mailing lists.
• Verifying the accuracy of data exchange.

• Verifying the project's functionality.
• Testing all scenarios, from form submission to payment.
• Checking responsiveness and speed.
• Bug fixing.
• Final acceptance testing with the client.

• Launching the project into production.
• Migrating the site to the live server.
• Configuring the domain, SSL certificate, and analytics.
• Final checks before going live.
• Public launch and monitoring the first few days of operation.

• Creation of internal archives and documentation.
• Design, code, and configuration source files.
• Update instructions.
• Contacts for responsible parties.
• Changelog.

• Knowledge transfer to the client's team.
• Training on how to use the admin panel.
• Instructions for uploading content and editing pages.
• Recommendations for maintenance and updates.