Need
-
Combine data from various sources (CRM, ERP, web analytics) into a single repository for comprehensive analysis
-
O‘z biznesingizning asosiy ko‘rsatkichlari (konversiya, CAC, o‘rtacha to‘lov va boshqalar) haqida aniq tasavvurga ega bo‘lish va ularning dinamikada o‘zgarishini kuzatib borish
-
Effectively allocate the advertising budget and increase the number of new users and revenue while maintaining the overall budget
-
A system that would allow for the rapid identification of changes in business indicators and the making of management decisions based on factual data rather than assumptions
Solution
Implementation of the BI system Qlik Sense based on the SAAS version of Qlik Sense - an application for data visualization, research, and monitoring
Result
-
A monitoring system for key indicators has been developed:
— After spending approximately 2 man-weeks of work by the client's internal team on implementing refinements, the conversion from order to payment increased by 0.7 percentage points, which recouped the expenses incurred by the second month;
— The increase in some financial indicators showed the benefits of the work performed. on the project, which led to the client's decision to expand the internal team of analysts for further work with the product;
— Cooperation with the client continues in the format of advisory support, which ensures further growth and development of the service
Details of implementation
To monitor changes in business indicators, an interactive panel has been created that allows for tracking key metrics (conversion, customer acquisition cost, average receipt, etc.).
During the execution of work:
— Calculated the unit economy, identified user cohorts, and calculated the cost of attraction and LTV;
— We conducted an analysis of advertising channels, based on which the client decided to abandon Instagram and redistribute the budget toward Facebook and contextual advertising. As a result, with an unchanged total budget, the number of new users increased by 15%, and revenue increased by 8%;
— We analyzed user behavior on the website, identified problematic areas in the conversion funnel, and proposed specific hypotheses for increasing conversion at each stage.
A functionality has been developed for loading data into the corporate data warehouse from CRM, ERP, and web analytics systems.
The integrated system of automatic reports and notifications has enabled rapid response to changes and the adoption of numerically based management decisions.
Other cases
in the Corporate IT Solutions and Services
.jpg)
Hello!
- 100164, Uzbekistan, Toshkent shahri
- Mirzo Ulug'bek tumani, Tepamasjid ko'chasi, 4a-uy (IT PARK)
- OOO “AARTIT”
- TIN: 309036675, OKED 62 01 0
- p/s 2020 8000 4054 5983 6001
- v/s 2020 8840 7054 5983 6001
- ASIA ALLIANCE BANK JSCB,
- Mirabad branch, MFO 01124
- Director: SAMOYLENKO YURIY IGOREVICH
- 100164, Uzbekistan, Toshkent shahri
- Mirzo Ulug'bek tumani, Tepamasjid ko'chasi, 4a-uy (IT PARK)
- OOO “AARTIT”
- TIN: 309036675, OKED 62 01 0
- p/s 2020 8000 4054 5983 6001
- v/s 2020 8840 7054 5983 6001
- ASIA ALLIANCE BANK JSCB,
- Mirabad branch, MFO 01124
- Director: SAMOYLENKO YURIY IGOREVICH
Personal data - any information relating to a specific or defined individual based on such information.
This Consent has been granted by me to process the following personal data:
- Surname, First Name;
- Contact telephone;
- Electronic mail;
- Company website address;
- Company name;
The consent has been given to the Operator to perform the following actions with my personal data using automation tools and/or without using such tools: collection, systematization, accumulation, storage, clarification (updating, modification), use, depersonalization, as well as carrying out any other actions stipulated by applicable law, both non-automated and automated.
This consent is given to the Operator to process my personal data for the following purposes:
- providing me with services/work;
- sending notifications to my address regarding the services/works provided;
- preparing and sending answers to my inquiries;
- sending information, including advertising information, to my address regarding the Operator's events/goods/services/works.
This consent is valid until it is withdrawn by sending a corresponding notification to the email address mail@progressivemedia.uz
Join - Progressive Media shares their experience, ideas, and results
