Skillbox is an online educational platform that implements professional training programs for students from Russia and CIS countries.
We approached Progressive Media with the task of finalizing the current version of the Skillbox online platform for conducting webinars based on the Laravel framework. And the solution to the main business task is to increase audience reach through the webinar platform, which should lead to an increase in course sales.
At the beginning of cooperation with Progressive Media, the online platform was developed by the company's own efforts. After analyzing the launch, we decided to improve it. Users experienced inconvenience during the feedback transfer process, and moderators lacked sufficient broadcast management functionality, resulting in the company losing a significant portion of its target audience.
To fulfill the business task, an action plan was developed in collaboration with colleagues from Progressive Media:
— improve the usability of the webinar page;
— improve broadcast management in the administrative section;
— adjust current functionality to enhance its stability;
— conduct refactoring of existing code.
Progressive Media specialists conducted several test launches of the functionality and analyzed feedback from listeners regarding the innovations. As a result, the platform for conducting webinars was refined, and the notification system and inclusion of special offers significantly increased course sales. And thanks to the refactoring of the code, the broadcast page operates stably even when more than 3,000 users are simultaneously watching the webinar.
We are pleased that our colleagues from Progressive Media were able to promptly join the ongoing project by analyzing our business objectives. We express our gratitude to the team of specialists for the correctly drafted action plan and its high-quality implementation. Currently, Skillbox is one of the leaders in the Russian online education market.
I would like to note that Progressive Media, in addition to its experience in developing high-load systems, possesses expertise in solving business problems, as well as experience in conducting analytical work.