Need
Email mailing lists, as the primary channel for communicating with customers, proved to be overloaded and opaque::
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At the start of the project, the mailing setup complicated the processes: data and analytics were stored separately, and interactions with the event audience—both future and past participants—were not linked to CRM.
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Additionally, the task was to transition to Bitrix24 after using modX and build a centralized communication system.
Solution
Amazon SES was integrated with Bitrix24 via API and created a unified email communication system within CRM. All work related to deployments—from preparation to analysis—has been transferred to Bitrix24.
Result
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The implementation of the solution allowed for the centralization of all email communications.
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The system provides processing for up to 1,000,000 emails per month, with all contact interaction analytics available within CRM.
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Excessive manual data management has been eliminated, and the accuracy of database segmentation and the manageability of marketing communications have been enhanced.
Details of implementation
The primary emphasis was placed on send speed, manageability of processes, and availability of analytics within a single system.
The work was built around integrating the email channel into CRM as a full-fledged part of business processes.
All mailing lists are generated and sent directly from the Bitrix24 interface via the contacts database.
To ensure high speed and flexibility, integration with Amazon SES has been implemented through the API.
This made it possible to process large volumes of dispatches and obtain detailed analytics for every letter sent. Additionally, dedicated IP addresses have been connected, which has increased mail delivery and compliance with mass mailing requirements.
The system is configured to track key metrics:
discovery, clicks, unsubscribes, and spam. User activity data is automatically returned to CRM and used to segment the audience and initiate subsequent communications.
As a result, email marketing has become part of a unified digital environment linked to the company's customer base and business processes.
Other cases
in the Corporate IT Solutions and Services
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Hello!
- 100164, Uzbekistan, Toshkent shahri
- Mirzo Ulug'bek tumani, Tepamasjid ko'chasi, 4a-uy (IT PARK)
- OOO “AARTIT”
- TIN: 309036675, OKED 62 01 0
- p/s 2020 8000 4054 5983 6001
- v/s 2020 8840 7054 5983 6001
- ASIA ALLIANCE BANK JSCB,
- Mirabad branch, MFO 01124
- Director: SAMOYLENKO YURIY IGOREVICH
- 100164, Uzbekistan, Toshkent shahri
- Mirzo Ulug'bek tumani, Tepamasjid ko'chasi, 4a-uy (IT PARK)
- OOO “AARTIT”
- TIN: 309036675, OKED 62 01 0
- p/s 2020 8000 4054 5983 6001
- v/s 2020 8840 7054 5983 6001
- ASIA ALLIANCE BANK JSCB,
- Mirabad branch, MFO 01124
- Director: SAMOYLENKO YURIY IGOREVICH
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