Digital integrator
© Progressive Media
Progressive
Media
Uzbekistan, Tashkent, IT PARK
Contacts
Skillbox Holding Limited educational holding (part of Mail.ru Group) is a digital college and educational platform
TOP IMAGE: SKILLBOX HOLDING LIMITED - 1
TOP IMAGE: SKILLBOX HOLDING LIMITED - 2
TOP IMAGE: SKILLBOX HOLDING LIMITED - 3

Need

The company's main direction is the preparation and sale of online courses. One of the main channels for selling courses is our own webinars. Skillbox conducts webinars where courses and special offers are announced (usually - a discount on the course). To quickly launch, Skillbox has developed its own webinar platform, available at Live.skillbox.ru. But platform:

  • icon

    Was working incorrectly (multiple defects)

  • icon

    The functionality did not cover all the needs of the rapidly growing company

  • icon

    It wasn't convenient to manage from the admin

Solution

Audit and modernization of the Laravel-based webinar platform

Audit and modernization of the Laravel-based webinar platform

Result

  • icon
    Dozens of webinars are broadcast live every weekday on the Live.skillbox.ru platform. Over 1000 webinars are held annually on the platform
  • icon
    Live.skillbox.ru - the webinar platform of the Skillbox educational project is a convenient and effective place for gaining and expanding knowledge
  • icon
    For the convenience of viewers, the platform has an event calendar where participants can subscribe to the webinar of interest and receive a reminder message about the start of the event
  • icon
    The authorization system through social networks adds convenience to viewers, as you don't need to create a new account for this website
  • icon
    After authorization, the viewer will be able to access the webinar itself, as well as the online chat where they can ask any questions. The chat is viewed not only by other webinar participants but also by speakers. Thus, you can get the answer to your question directly from the specialist. Also, at the end of the webinar, a special offer is made for participants, where you can enroll in the course with a significant discount. The faster an application is submitted for the exchange rate, the greater the discount will be, because as the timer approaches zero, the discount amount decreases
  • icon
    If, for any reason, you can't make it to the live broadcast, then the webinar recording can always be found on the platform and viewed at any convenient time

Details of implementation

Public part
Revised comment system: automatic upload, tree-like response structure, image and emoticon support.

icon

Surveys
Enable and display real-time surveys with immediate or click-on results. Functionality of start and end surveys.

Special offers
Integrating buttons with landing page links to collect applications.

icon

Sharing on social media
The opportunity to share a link to the webinar on social media.

icon

Notification system
Displaying real-time notifications during webinar.

Likes
A button to express approval for content during a click counting webinar.

icon

Forced authorization
Mandatory authorization through social networks to participate in the webinar.

Administrative part
A fully developed interface for managing all new features: surveys, likes, notifications, special offers, and comment moderation.

document

Recommendation

Kazakov A. Yu.

Commercial Director of Skillbox LLC

We approached Progressive Media with the task of upgrading the current version of the Skillbox online platform to support webinars using the Laravel framework. Our primary business objective was to increase audience reach through the webinar platform, which should lead to increased course sales.

At the time we began working with Progressive Media, the online platform was developed in-house. After analyzing the launch, we decided to improve it. Users experienced inconvenience in the feedback process, and moderators lacked sufficient functionality for managing broadcasts, resulting in the company losing a significant portion of its target audience.

To address this business challenge, we developed an action plan in collaboration with our colleagues at Progressive Media:

– improve the usability of the webinar page;

– improve broadcast management in the administrative section;

– make adjustments to current functionality to improve its stability;

– refactor existing code.

Progressive Media specialists conducted several test launches of the functionality and analyzed listener feedback on the new features. As a result, the webinar platform was improved, and the notification system and inclusion of special offers significantly increased course sales. Thanks to code refactoring, the broadcast page operates reliably even with over 3,000 simultaneous users.

We are pleased that our colleagues from Progressive Media were able to quickly join the ongoing project after analyzing our business objectives. We thank the team of specialists for their well-developed action plan and its high-quality implementation. Skillbox is now one of the leaders in the Russian online education market.

I would like to note that, in addition to experience in developing high-load systems, Progressive Media has expertise in solving business problems, as well as experience in analytical work.

Показать полностью

Other cases
in the Corporate IT Solutions and Services

Show more cases
Join - Progressive Media shares their experience, ideas, and results